The Search for Consumers of Web-Based Raw DNA Interpretation Services: Using Social Media to Target Hard-to-Reach Populations

Tiernan J Cahill   ¹ , MA ;   Blake Wertz   ¹ , MA ;   Qiankun Zhong   ¹ , MA ;   Andrew Parlato   ¹ , MA ;   John Donegan   ¹ , MA, MBA ;   Rebecca Forman   ¹ , MA ;   Supriya Manot   ¹ , MA ;   Tianyi Wu   ¹ , MA ;   Yazhu Xu   ¹ , MA ;   James J Cummings   ¹ , PhD ;   Tricia Norkunas Cunningham   ² , MPH, MA ;   Catharine Wang   ² , PhD, MSc

¹ Divison of Emerging Media, Boston University College of Communication, Boston, MA, United States

² Department of Community Health Sciences, Boston University School of Public Health, Boston, MA, United States