Published on in Vol 20, No 6 (2018): June

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/10227, first published .
What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

Journals

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  47. Lam Y, Seehra J, Abela S, Cobourne M. A cross-sectional study of exposure across social media platforms for the British Orthodontic Society retention awareness campaign: #HoldthatSmile. Journal of Orthodontics 2022;49(1):56 View
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  49. Rao S, Born H, Madden L. #Laryngology: A Standardized Hashtag Ontology. Journal of Voice 2022 View
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  52. Miller A, Cassidy O, Greene T, Arshonsky J, Albert S, Bragg M. A Qualitative Analysis of Black and White Adolescents’ Perceptions of and Responses to Racially Targeted Food and Drink Commercials on Television. International Journal of Environmental Research and Public Health 2021;18(21):11563 View
  53. Van Royen K, Pabian S, Poels K, De Backer C. Around the same table: Uniting stakeholders of food-related communication. Appetite 2022;173:105998 View
  54. Ahrens J, Brennan F, Eaglesham S, Buelo A, Laird Y, Manner J, Newman E, Sharpe H. A Longitudinal and Comparative Content Analysis of Instagram Fitness Posts. International Journal of Environmental Research and Public Health 2022;19(11):6845 View
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  56. Gök H, Jensen K, Pawlak M, East B, Pendar E, Towfigh S, Brady R, de Beaux A. Leveraging Twitter and its Unique #HashTag Capability: A Novel Social Media Resource From the European Hernia Society. Journal of Abdominal Wall Surgery 2022;1 View
  57. Clark O, Lee M, Jingree M, O'Dwyer E, Yue Y, Marrero A, Tamez M, Bhupathiraju S, Mattei J. Weight Stigma and Social Media: Evidence and Public Health Solutions. Frontiers in Nutrition 2021;8 View
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  61. Lim M, Molenaar A, Brennan L, Reid M, McCaffrey T. Young Adults’ Use of Different Social Media Platforms for Health Information: Insights From Web-Based Conversations. Journal of Medical Internet Research 2022;24(1):e23656 View
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  63. Friedman V, Wright C, Molenaar A, McCaffrey T, Brennan L, Lim M. The Use of Social Media as a Persuasive Platform to Facilitate Nutrition and Health Behavior Change in Young Adults: Web-Based Conversation Study. Journal of Medical Internet Research 2022;24(5):e28063 View
  64. Schwartz J, Grimm J. Investigating the Content of #UequalsU on Twitter. Health Communication 2023;38(7):1318 View
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  66. Bernardi C, Alhamdan N. Social media analytics for nonprofit marketing: #Downsyndrome on Twitter and Instagram. Journal of Philanthropy and Marketing 2022;27(4) View
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  69. Matos J, Rodrigues M, Duarte C, Horta P. A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective. International Journal of Environmental Research and Public Health 2023;20(4):3615 View
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Books/Policy Documents

  1. Zeren D, Gökdağlı N. Strategic Innovative Marketing and Tourism. View
  2. Zabetakis I, Lordan R, Tsoupras A. The Impact of Nutrition and Statins on Cardiovascular Diseases. View
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  7. Zhai Y, Ma H. Advances in Fig Research and Sustainable Production. View
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  10. Billings A, Anderson J. Sport, Social Media, and Digital Technology. View
  11. Allen C. Big Data Marketing Strategies for Superior Customer Experience. View
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  13. Roy R, Malloy J. Health Promotion - Principles and Approaches. View
  14. Köse Ş, Çizer E. Influences of Social Media on Consumer Decision-Making Processes in the Food and Grocery Industry. View
  15. Swain K. Food Sustainability and the Media. View