Optimizing Tailored Communications for Health Risk Assessment: A Randomized Factorial Experiment of the Effects of Expectancy Priming, Autonomy Support, and Exemplification

Carmina G Valle   ^{1, 2} , MPH, PhD ;   Tara L Queen   ^{2 *} , PhD ;   Barbara A Martin   ^{2 *} , MPH ;   Kurt M Ribisl   ^{2, 3} , PhD ;   Deborah K Mayer   ^{2, 4} , RN, PhD, AOCN, FAAN ;   Deborah F Tate   ^{1, 2, 3} , PhD

¹ Department of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

² Lineberger Comprehensive Cancer Center, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

³ Department of Health Behavior, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

⁴ School of Nursing, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

*these authors contributed equally