Using Facebook for Health Promotion in “Hard-to-Reach” Truck Drivers: Qualitative Analysis

Marguerite C. Sendall   ^{1 *} , MHSc, PhD ;   Laura K. McCosker   ^{1 *} , BNurs, BSocSci ;   Phil Crane   ^{1, 2 *} , GradDipHlthEduc, MA, PhD ;   Bevan Rowland   ^{1, 3 *} , GradCert, BEd, MSc ;   Marylou Fleming   ^{1 *} , DipT, BEd, MA, PhD ;   Herbert C. Biggs   ^{1, 3 *} , BA, PhD

¹ School of Public Health and Social Work, Faculty of Health, Queensland University of Technology, Brisbane, Australia

² School of Social Sciences, Faculty of Arts, Business and Law, University of the Sunshine Coast, Sippy Downs, Australia

³ Centre for Accident Research and Road Safety - Queensland (CARRS-Q), Queensland University of Technology, Brisbane, Australia

*all authors contributed equally