This paper is in the following e-collection/theme issue:

Consumer & Patient Education and Shared-Decision Making (679) Mass Media/Social Media Communication and Campaigns (461) Information Seeking, Information Needs (465) Recruitment of Research Participants (296)

Published on in Vol 18, No 3 (2016): March

Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

Does Digital Ad Exposure Influence Information-Seeking Behavior Online? Evidence From the 2012 Tips From Former Smokers National Tobacco Prevention Campaign

Authors of this article:

Annice Kim1 Author Orcid Image ;   Heather Hansen1 Author Orcid Image ;   Jennifer Duke1 Author Orcid Image ;   Kevin Davis1 Author Orcid Image ;   Robert Alexander2 Author Orcid Image ;   Amy Rowland2 Author Orcid Image ;   Jane Mitchko2 Author Orcid Image
Article Authors Cited by (19) Tweetations (7) Metrics

Journals

  1. Davis K, Shafer P, Rodes R, Kim A, Hansen H, Patel D, Coln C, Beistle D. Does Digital Video Advertising Increase Population-Level Reach of Multimedia Campaigns? Evidence From the 2013 Tips From Former Smokers Campaign. Journal of Medical Internet Research 2016;18(9):e235 View
  2. Bala M, Strzeszynski L, Topor-Madry R. Mass media interventions for smoking cessation in adults. Cochrane Database of Systematic Reviews 2017;2017(11) View
  3. Murphy A, Peltekian S, Gardner D. Website Analytics of a Google Ads Campaign for a Men’s Mental Health Website: Comparative Analysis. JMIR Mental Health 2018;5(4):e12428 View
  4. Graham J, Moore J, Bell R, Miller T. Digital Marketing to Promote Healthy Weight Gain Among Pregnant Women in Alberta: An Implementation Study. Journal of Medical Internet Research 2019;21(2):e11534 View
  5. Frattaroli S, Schulman E, McDonald E, Omaki E, Shields W, Jones V, Brewer W. Utilizing Facebook and Automated Telephone Calls to Increase Adoption of a Local Smoke Alarm Installation Program. Journal of Public Health Management and Practice 2019;25(4):E27 View
  6. Chan L, O'Hara B, Phongsavan P, Bauman A, Freeman B. Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns. Journal of Medical Internet Research 2020;22(8):e17432 View
  7. Jeong J, Lee S. The Influence of Information Appraisals and Information Behaviors on the Acceptance of Health Information: A Study of Television Medical Talk Shows in South Korea. Health Communication 2018;33(8):972 View
  8. Record R, Greiner L, Wipfli H, Strickland J, Owens J, Pugel J, Matt G. Evaluation of a Social Media Campaign Designed to Increase Awareness of Thirdhand Smoke among California Adults. Health Communication 2023;38(3):437 View
  9. Nakelsky S, Moore L, Garland W. Using evaluation to enhance a pre-exposure prophylaxis (PrEP) social marketing campaign in real time in Los Angeles County, California. Evaluation and Program Planning 2022;90:101988 View
  10. Durkin S, Brennan E, Wakefield M. Optimising tobacco control campaigns within a changing media landscape and among priority populations. Tobacco Control 2022;31(2):284 View
  11. Kling J, Toepfl F, Thurman N, Fletcher R. Mapping the website and mobile app audiences of Russia’s foreign communication outlets, RT and Sputnik, across 21 countries. Harvard Kennedy School Misinformation Review 2022 View
  12. Sharma S, Mohanty V, Balappanavar A, Chahar P, Rijhwani K. Role of Digital Media in Promoting Oral Health: A Systematic Review. Cureus 2022 View
  13. Thurman N, Sly J, Wilczek B, Fletcher R. Forbidden fruit or soured grapes? Long-term effects of the temporary unavailability and rationing of US news websites on their consumption from the European Union. International Communication Gazette 2022;84(7-8):698 View
  14. Giombi K, Viator C, Hoover J, Tzeng J, Sullivan H, O’Donoghue A, Southwell B, Kahwati L, Liu Q. The impact of interactive advertising on consumer engagement, recall, and understanding: A scoping systematic review for informing regulatory science. PLOS ONE 2022;17(2):e0263339 View
  15. Ichimiya M, Gerard R, Mills S, Brodsky A, Cantrell J, Evans W. The Measurement of Dose and Response for Smoking Behavior Change Interventions in the Digital Age: Systematic Review. Journal of Medical Internet Research 2022;24(8):e38470 View
  16. Cantrell J, Bingenheimer J, Tulsiani S, Hair E, Vallone D, Mills S, Gerard R, Evans W. Assessing digital advertising exposure using a virtual experimental protocol. DIGITAL HEALTH 2022;8:205520762211022 View
  17. Liu S, Wu Q, Luo X, Chen Y, Xu J. Egoistic and altruistic behaviors in tobacco control campaign: the role of social media exposure, interpersonal communication and attitudes. Frontiers in Communication 2023;8 View
  18. Davis K, Curry L, Bradfield B, Stupplebeen D, Williams R, Soria S, Lautsch J. The Validity of Impressions as a Media Dose Metric in a Tobacco Public Education Campaign Evaluation: Observational Study. Journal of Medical Internet Research 2024;26:e55311 View

Books/Policy Documents

  1. Buller D, Walkosz B, Gill Woodall W. Prevention of Substance Use. View