What Predicts Patients’ Willingness to Undergo Online Treatment and Pay for Online Treatment? Results from a Web-Based Survey to Investigate the Changing Patient-Physician Relationship
What Predicts Patients’ Willingness to Undergo Online Treatment and Pay for Online Treatment? Results from a Web-Based Survey to Investigate the Changing Patient-Physician Relationship
Johanna Roettl
1
, MSc ;
Sonja Bidmon
1
, PhD ;
Ralf Terlutter
1
, PhD
1
Alpen-Adria Universitaet Klagenfurt, Department of Marketing and International Management, Klagenfurt, Austria
Corresponding Author:
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Johanna Roettl, MSc
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Alpen-Adria Universitaet Klagenfurt
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Department of Marketing and International Management
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Universitaetsstrasse 65-67
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Klagenfurt, 9020
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Austria
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Phone:
43 463-2700-4046
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Fax: 43 463-2700-994046
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Email: johanna.roettl@aau.at