Increasing Consumer Engagement by Tailoring a Public Reporting Website on the Quality of Diabetes Care: A Qualitative Study

Maureen A Smith   ^{1, 2, 3} , MPH, MD, PhD ;   Lauren Bednarz   ^{1, 2} , MPH ;   Peter A Nordby   ^{1, 2} , MA ;   Jennifer Fink   ^{4, 5} , PhD ;   Robert T Greenlee   ⁶ , MPH, PhD ;   Daniel Bolt   ⁷ , PhD ;   Elizabeth M Magnan   ⁸ , MD, PhD

¹ University of Wisconsin - Madison School of Medicine and Public Health, Health Innovation Program, Madison, WI, United States

² University of Wisconsin - Madison School of Medicine and Public Health, Department of Population Health Sciences, Madison, WI, United States

³ University of Wisconsin - Madison School of Medicine and Public Health, Department of Family Medicine and Community Health, Madison, WI, United States

⁴ University of Wisconsin - Milwaukee College of Health Sciences, Department of Health Informatics, Milwaukee, WI, United States

⁵ Aurora Health Care, Aurora Research Institute, Milwaukee, WI, United States

⁶ Marshfield Clinic Research Foundation, Center for Clinical Epidemiology, Marshfield, WI, United States

⁷ University of Wisconsin - Madison, Department of Educational Psychology, Madison, WI, United States

⁸ University of California, Davis, Department of Family and Community Medicine, Sacramento, CA, United States