Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why
Gender Differences in Searching for Health Information on the Internet and the Virtual Patient-Physician Relationship in Germany: Exploratory Results on How Men and Women Differ and Why
Sonja Bidmon
1
, PhD ;
Ralf Terlutter
1
, PhD
1
Department of Marketing and International Management, Alpen-Adria-Universitaet Klagenfurt, Klagenfurt am Woerthersee, Austria
Corresponding Author:
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Sonja Bidmon, PhD
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Department of Marketing and International Management
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Alpen-Adria-Universitaet Klagenfurt
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Universitaetsstrasse 65-67
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Klagenfurt am Woerthersee, 9020
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Austria
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Phone:
43 463 2700 ext 4048
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Fax: 43 463 2700 994048
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Email: sonja.bidmon@aau.at