Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage
Earned Media and Public Engagement With CDC’s "Tips From Former Smokers" Campaign: An Analysis of Online News and Blog Coverage
Rachel Kornfield
1
, MA ;
Katherine Clegg Smith
2
, PhD ;
Glen Szczypka
3
, MA ;
Lisa Vera
4
;
Sherry Emery
3
, PhD
1
School of Journalism and Mass Communication, University of Wisconsin-Madison, Madison, WI, United States
2
Johns Hopkins Bloomberg School of Public Health, Department of Health, Behavior and Society, Baltimore, MD, United States
3
Institute for Health Research and Policy, University of Illinois at Chicago, Chicago, IL, United States
4
Moores Cancer Center, University of California San Diego, La Jolla, CA, United States
Corresponding Author:
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Katherine Clegg Smith, PhD
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Johns Hopkins Bloomberg School of Public Health
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Department of Health, Behavior and Society
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Rm 726
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624 N Broadway
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Baltimore, MD, 21205
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United States
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Phone:
1 410-502-0025
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Fax: 1 410-955-7241
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Email: katecsmith@jhu.edu