Click “Like” to Change Your Behavior: A Mixed Methods Study of College Students’ Exposure to and Engagement With Facebook Content Designed for Weight Loss

Gina Merchant   ¹ , MA ;   Nadir Weibel   ² , PhD ;   Kevin Patrick   ¹ , MD, MS ;   James H Fowler   ³ , PhD ;   Greg J Norman   ¹ , PhD ;   Anjali Gupta   ⁴ , MS, MBA ;   Christina Servetas   ⁴ , RD, MPH ;   Karen Calfas   ¹ , PhD ;   Ketaki Raste   ⁴ , BS ;   Laura Pina   ² , MS ;   Mike Donohue   ¹ , PhD ;   William G Griswold   ² , PhD ;   Simon Marshall   ¹ , PhD

¹ Center for Wireless and Population Health Systems, The Qualcomm Institute/Calit2, Department of Family and Preventive Medicine, University of California San Diego, La Jolla, CA, United States

² Center for Wireless and Population Health Systems, The Qualcomm Institute/Calit2, Department of Computer Science and Engineering, University of California San Diego, La Jolla, CA, United States

³ Center for Wireless and Population Health Systems, The Qualcomm Institute/Calit2, Department of Medicine, School of Medicine, University of California San Diego, La Jolla, CA, United States

⁴ Center for Wireless and Population Health Systems, The Qualcomm Institute/Calit2, University of California San Diego, La Jolla, CA, United States