This paper is in the following e-collection/theme issue:

Quality/Credibility of eHealth Information and Trust Issues (531)

Published on in Vol 15, No 7 (2013): July

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

An Experimental Test of the Persuasive Effect of Source Similarity in Narrative and Nonnarrative Health Blogs

Authors of this article:

Amy Shirong Lu1
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