Queer as F**k: Reaching and Engaging Gay Men in Sexual Health Promotion through Social Networking Sites

Alisa Pedrana   ^{1, 2} , BBiomedSci(Hons), PhD ;   Margaret Hellard   ^{1, 2, 3} , PhD, MBBS, FRACGP ;   Judy Gold   ¹ , BBiomedSci(Hons), PhD ;   Nadine Ata   ^{1, 4} , MBBS(Hons) ;   Shanton Chang   ⁵ , PhD, BCom ;   Steve Howard   ⁵ , Ph.D, MSc, B.Sc (Hons) ;   Jason Asselin   ⁶ , GradDip(HlthProm) ;   Olivia Ilic   ⁷ , GradDip(Animateuring ;   Colin Batrouney   ⁶ , BA ;   Mark Stoove   ^{1, 2} , PhD, Grad Dip, BAppSc

¹ Burnet Institute, Centre for Population Health, Melbourne, Australia

² School of Public Health and Preventive Medicine, Department of Epidemiology and Preventive Medicine, Monash University, Melbourne, Australia

³ The Nossal Institute for Global Health, The University of Melbourne, Melbourne, Australia

⁴ Faculty of Medicine, Monash University, Melbourne, Australia

⁵ Melbourne School of Engineering, Department of Computing and Information Systems, The University of Melbourne, Melbourne, Australia

⁶ Victorian AIDS Council/Gay Men’s Health Centre, Health Promotion Team, Melbourne, Australia

⁷ X:Machine Productions Pty. Ltd., Melbourne, Australia