Superusers in Social Networks for Smoking Cessation: Analysis of Demographic Characteristics and Posting Behavior From the Canadian Cancer Society's Smokers' Helpline Online and StopSmokingCenter.net

Trevor van Mierlo   ¹ , MScCH, MBA, GEMBA ;   Sabrina Voci   ² , MA ;   Sharon Lee   ³ , BSC ;   Rachel Fournier   ⁴ , BSC ;   Peter Selby   ^{2, 5} , MBBS, MHSc, CCFP

¹ Evolution Health Systems Inc., San Francisco, CA, United States

² Nicotine Dependence Clinic, Centre for Addiction and Mental Health, Toronto, ON, Canada

³ Canadian Cancer Society, Ontario Division, Toronto, ON, Canada

⁴ Evolution Health Systems Inc., Toronto, ON, Canada

⁵ Dalla Lana School of Public Health, University of Toronto, Toronto, ON, Canada