Published on in Vol 13, No 3 (2011): Jul-Sep

Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising

Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising

Prevalence and Global Health Implications of Social Media in Direct-to-Consumer Drug Advertising

Authors of this article:

Bryan A Liang1, 2 ;   Timothy K Mackey2, 3 Author Orcid Image

Journals

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  3. Lopez C, Mosquera S, Taype-Rondán Á. Direct to consumer advertising on websites of Peruvian naturopathic pharmacies. European Journal of Hospital Pharmacy 2017;24(3):194 View
  4. Liang B, Mackey T, Lovett K. Suspect online sellers and contraceptive access. Contraception 2012;86(5):551 View
  5. Enyinda C, Ogbuehi A, Mbah C. Building pharmaceutical relationship marketing and social media impact. International Journal of Pharmaceutical and Healthcare Marketing 2018;12(2):198 View
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  7. Mackey T, Miner A, Cuomo R. Exploring the e-cigarette e-commerce marketplace: Identifying Internet e-cigarette marketing characteristics and regulatory gaps. Drug and Alcohol Dependence 2015;156:97 View
  8. Mackey T, Nayyar G. Digital danger: a review of the global public health, patient safety and cybersecurity threats posed by illicit online pharmacies. British Medical Bulletin 2016;118(1):110 View
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  15. Mackey T, Liang B, Strathdee S. Digital Social Media, Youth, and Nonmedical Use of Prescription Drugs: The Need for Reform. Journal of Medical Internet Research 2013;15(7):e143 View
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  24. Wang W, Wang M. Effects of Sponsorship Disclosure on Perceived Integrity of Biased Recommendation Agents: Psychological Contract Violation and Knowledge-Based Trust Perspectives. Information Systems Research 2019;30(2):507 View
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  26. Liang B, Mackey T. Vaccine shortages and suspect online pharmacy sellers. Vaccine 2012;30(2):105 View
  27. Mackey T, Cuomo R, Liang B. The rise of digital direct-to-consumer advertising?: Comparison of direct-to-consumer advertising expenditure trends from publicly available data sources and global policy implications. BMC Health Services Research 2015;15(1) View
  28. Mackey T, Schoenfeld V. Going “social” to access experimental and potentially life-saving treatment: an assessment of the policy and online patient advocacy environment for expanded access. BMC Medicine 2016;14(1) View
  29. Wilson K, Keelan J. Social Media and the Empowering of Opponents of Medical Technologies: The Case of Anti-Vaccinationism. Journal of Medical Internet Research 2013;15(5):e103 View
  30. Mackey T, Liang B. Transparency in Physician-Industry Relationships. Pathology Case Reviews 2012;17(4):144 View
  31. Sullivan H, O’Donoghue A, Rupert D, Willoughby J, Aikin K. Placement and Format of Risk Information on Direct-to-Consumer Prescription Drug Websites. Journal of Health Communication 2017;22(2):171 View
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  33. Carpentier F. Considering the Future of Pharmaceutical Promotions in Social Media Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters". International Journal of Health Policy and Management 2016;5(4):283 View
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  35. Koteyko N, Hunt D, Gunter B. Expectations in the field of the Internet and health: an analysis of claims about social networking sites in clinical literature. Sociology of Health & Illness 2015;37(3):468 View
  36. Lau A, Gabarron E, Fernandez-Luque L, Armayones M. Social Media in Health — What are the Safety Concerns for Health Consumers?. Health Information Management Journal 2012;41(2):30 View
  37. Moch K. Ethical Crossroads: Expanded Access, Patient Advocacy, and the #SaveJosh Social Media Campaign. Medicine Access @ Point of Care 2017;1:maapoc.0000019 View
  38. Anderson A, Mackey T, Attaran A, Liang B. Mapping of Health Communication and Education Strategies Addressing the Public Health Dangers of Illicit Online Pharmacies. Journal of Health Communication 2016;21(4):397 View
  39. Mintzes B. The Tip of the Iceberg of Misleading Online Advertising Comment on "Trouble Spots in Online Direct-to-Consumer Prescription Drug Promotion: A Content Analysis of FDA Warning Letters". International Journal of Health Policy and Management 2016;5(5):329 View
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  41. Mackey T, Kalyanam J, Katsuki T, Lanckriet G. Twitter-Based Detection of Illegal Online Sale of Prescription Opioid. American Journal of Public Health 2017;107(12):1910 View
  42. Mackey T, Liang B. Separating online piracy from counterfeit medicines: The need for policy reform and a call to action. Health Policy and Technology 2012;1(3):120 View
  43. Mackey T, Liang B. Global Reach of Direct-to-Consumer Advertising Using Social Media for Illicit Online Drug Sales. Journal of Medical Internet Research 2013;15(5):e105 View
  44. Adams C. Fair Balance and Adequate Provision in Direct-to-Consumer Prescription Drug Online Banner Advertisements: A Content Analysis. Journal of Medical Internet Research 2016;18(2):e33 View
  45. Liang B, Mackey T. Online Availability and Safety of Drugs in Shortage: A Descriptive Study of Internet Vendor Characteristics. Journal of Medical Internet Research 2012;14(1):e27 View
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  49. Liang B, Mackey T, Lovett K. Illegal “No Prescription” Internet Access to Narrow Therapeutic Index Drugs. Clinical Therapeutics 2013;35(5):694 View
  50. Grajales III F, Sheps S, Ho K, Novak-Lauscher H, Eysenbach G. Social Media: A Review and Tutorial of Applications in Medicine and Health Care. Journal of Medical Internet Research 2014;16(2):e13 View
  51. Tyrawski J, DeAndrea D. Pharmaceutical Companies and Their Drugs on Social Media: A Content Analysis of Drug Information on Popular Social Media Sites. Journal of Medical Internet Research 2015;17(6):e130 View
  52. Mackey T, Liang B. Oncology and the Internet: Regulatory Failure and Reform. Journal of Oncology Practice 2012;8(6):341 View
  53. Song Q, Ung C, Tang D, Hu H. The Use of Microblog “Weibo” by Chinese Patent Medicine Companies in China. Therapeutic Innovation & Regulatory Science 2019;53(4):490 View
  54. Liang B, Mackey T. Stem Cells, Dot-Com. Science Translational Medicine 2012;4(151) View
  55. Sullivan H, Campbell M. Do Prescription Drug Ads Tell Consumers Enough About Benefits and Side Effects? Results From the Health Information National Trends Survey, Fourth Administration. Journal of Health Communication 2015;20(12):1391 View
  56. Mackey T, Aung P, Liang B. Illicit Internet availability of drugs subject to recall and patient safety consequences. International Journal of Clinical Pharmacy 2015;37(6):1076 View
  57. Williams S, Terras M, Warwick C. How Twitter Is Studied in the Medical Professions: A Classification of Twitter Papers Indexed in PubMed. Medicine 2.0 2013;2(2):e2 View
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  61. Zhao H, Muthupandi S, Kumara S. Managing Illicit Online Pharmacies: Web Analytics and Predictive Models Study. Journal of Medical Internet Research 2020;22(8):e17239 View
  62. Mackey T, Eysenbach G, Liang B, Kohler J, Geissbuhler A, Attaran A. A call for a moratorium on the .health generic top-level domain: preventing the commercialization and exclusive control of online health information. Globalization and Health 2014;10(1) View
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Books/Policy Documents

  1. Hall A, Antonopoulos G. Fake Meds Online. View
  2. Mackey T. Fetal Stem Cells in Regenerative Medicine. View
  3. An Z, McLaughlin M, Hou J, Nam Y, Hu C, Park M, Meng J. Social Computing and Social Media. View
  4. Adi A, Grigore G. Corporate Social Responsibility in the Digital Age. View
  5. Fogel J, Herzog R. Research Anthology on Social Media Advertising and Building Consumer Relationships. View
  6. Liu Q, Gupta S. Innovation and Marketing in the Pharmaceutical Industry. View
  7. Mukherjee S, Sarkar A, Kumar J, Singh A, Jha A. Accelerating Strategic Changes for Digital Transformation in the Healthcare Industry. View
  8. Jotterand F, Ienca M, Wangmo T, Elger B, Robillard J, Feng T. Intelligent Assistive Technologies for Dementia. View