Published on in Vol 13, No 3 (2011): Jul-Sep

Risk Estimates From an Online Risk Calculator Are More Believable and Recalled Better When Expressed as Integers

Risk Estimates From an Online Risk Calculator Are More Believable and Recalled Better When Expressed as Integers

Risk Estimates From an Online Risk Calculator Are More Believable and Recalled Better When Expressed as Integers

Holly O Witteman 1, 2, PhD;  Brian J Zikmund-Fisher 1, 2, 3, 4, PhD;  Erika A Waters 5, MPH, PhD;  Teresa Gavaruzzi 6, 7, PhD;  Angela Fagerlin 1, 2, 8, 9, PhD

1 Program in Health Communication and Decision Making, Center for Bioethics and Social Sciences in Medicine, University of Michigan, Ann Arbor, MI, US

2 Division of General Medicine, Department of Internal Medicine, University of Michigan, Ann Arbor, MI, US

3 Department of Health Behavior and Health Education, School of Public Health, University of Michigan, Ann Arbor, MI, US

4 Risk Science Center, School of Public Health, University of Michigan, Ann Arbor, MI, US

5 Division of Public Health Sciences, Department of Surgery, Washington University School of Medicine, Saint Louis, MO, US

6 Leeds Institute of Health Sciences, Faculty of Medicine and Health, University of Leeds, Leeds , GB

7 Department of Developmental Psychology and Socialization, University of Padova , Padova , IT

8 VA Ann Arbor Center for Clinical Management Research , Ann Arbor, MI, US

9 Department of Psychology, University of Michigan , Ann Arbor, MI, US

Corresponding Author:

  • Holly O Witteman, PhD
  • Program in Health Communication and Decision Making
  • Center for Bioethics and Social Sciences in Medicine
  • University of Michigan
  • 300 North Ingalls Building 7C27
  • Ann Arbor, MI
  • US
  • Phone: 1 734-615-2296
  • Email: hollywit@med.umich.edu