Impact of Web Searching and Social Feedback on Consumer Decision Making: A Prospective Online Experiment

Impact of Web Searching and Social Feedback on Consumer Decision Making: A Prospective Online Experiment

Impact of Web Searching and Social Feedback on Consumer Decision Making: A Prospective Online Experiment

Authors of this article:

Annie Lau ;   Enrico Coiera

From the vault (Pt 2): How social feedback shapes way consumers interpret clinical evidence retrieved from the Web. http://t.co/JlwvNmJ8

12:53 AM · Nov 02, 2012

0
0