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Impact of Game-Inspired Infographics on User Engagement and Information Processing in an eHealth Program

Impact of Game-Inspired Infographics on User Engagement and Information Processing in an eHealth Program

We conducted formative research to guide selection of simple visuals that would accompany this feedback. Formative research refers to the stage prior to implementation of a health communication effort in which messages and strategies are evaluated for the likelihood of achieving intended effects [12]. Strategies can include experimental assessment of stimuli (sometimes called pretesting) to identify promising formats [13].

Maria Leonora G G Comello, Xiaokun Qian, Allison M Deal, Kurt M Ribisl, Laura A Linnan, Deborah F Tate

J Med Internet Res 2016;18(9):e237