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Impact of COVID-19 Vaccine Misinformation on Social Media Virality: Content Analysis of Message Themes and Writing Strategies

Impact of COVID-19 Vaccine Misinformation on Social Media Virality: Content Analysis of Message Themes and Writing Strategies

It is vital to examine the synergistic effect of antivaccine misinformation as exhibited in content and writing strategies on the virality of misinformation on social media. Virality is a term referring to the wide reach or attention of a social media activity or post [72,73]. Viral posts can reach a large audience [74], having far-reaching consequences. The literature has shown that virality can be observed from indicators such as likes, shares, favorites, and retweets on Twitter and Facebook [73,75].

Cindy Sing Bik Ngai, Rita Gill Singh, Le Yao

J Med Internet Res 2022;24(7):e37806

Wildfire-Like Effect of a WhatsApp Campaign to Mobilize a Group of Predominantly Health Professionals With a University Degree on a Health Issue: Infodemiology Study

Wildfire-Like Effect of a WhatsApp Campaign to Mobilize a Group of Predominantly Health Professionals With a University Degree on a Health Issue: Infodemiology Study

Another controversy related to using the term wildfire is its obvious overlap with the term virality, which refers to the viral-like spread of digital content. The observed dynamics visualized by the actigraphy in this study corresponds to viral event signatures [16]. Our choice to refer to the Whats App group activity as wildfire was based on the lack of specific content shared in the Whats App group being a “virus;” rather, the group shared a concern on a possible health issue more broadly.

Vanja Kopilaš, Srećko Gajović

J Med Internet Res 2020;22(8):e17051