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Skip search results from other journals and go to results- 2 Journal of Medical Internet Research
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It is vital to examine the synergistic effect of antivaccine misinformation as exhibited in content and writing strategies on the virality of misinformation on social media. Virality is a term referring to the wide reach or attention of a social media activity or post [72,73]. Viral posts can reach a large audience [74], having far-reaching consequences. The literature has shown that virality can be observed from indicators such as likes, shares, favorites, and retweets on Twitter and Facebook [73,75].
J Med Internet Res 2022;24(7):e37806
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Another controversy related to using the term wildfire is its obvious overlap with the term virality, which refers to the viral-like spread of digital content. The observed dynamics visualized by the actigraphy in this study corresponds to viral event signatures [16]. Our choice to refer to the Whats App group activity as wildfire was based on the lack of specific content shared in the Whats App group being a “virus;” rather, the group shared a concern on a possible health issue more broadly.
J Med Internet Res 2020;22(8):e17051
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