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Visual Cancer Communication on Social Media: An Examination of Content and Effects of #Melanomasucks
Generally, the number of likes and comments are considered indicators of the range of influence of one’s social media post [33]. There is sparse published research investigating the content characteristics predicting likes. Burgeoning research has examined the predictors of comments, focusing on the number of comments from readers of Web-based news [33,34]. In this study, we focus on likes and comments responding to user-generated content containing #melanomasucks.
J Med Internet Res 2018;20(9):e10501
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