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These variables are performance expectancy, effort expectancy, social influence, and facilitating conditions in the first iteration (UTAUT1), with the addition of hedonic motivation, price value, habit, and experience in the second iteration (UTAUT2) [45,51] (Figure 2).
Conceptual model of the unified theory of acceptance and use of technology (UTAUT, first and second iterations) (adapted from Venkatesh et al [50]).
J Med Internet Res 2021;23(5):e25447
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