e.g. mhealth
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Skip search results from other journals and go to results- 1 Journal of Medical Internet Research
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Given the amount of people who use the Internet for health information seeking, it is not surprising that pharmaceutical companies have increasingly marketed their drugs through interactive websites and social media [2,3]; this practice is commonly referred to as direct-to-consumer advertising (DTCA). Recent estimates indicate that online pharmaceutical DTCA expenditures have continued to increase, while DTCA spending through more traditional broadcast media (eg, TV) has decreased.
J Med Internet Res 2016;18(7):e189
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