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An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study

An Artificial Intelligence Chatbot for Young People’s Sexual and Reproductive Health in India (SnehAI): Instrumental Case Study

This initiative used a 360° approach, especially the transmedia edutainment social and behavior change communication strategy [55,56], coordinated across multiple media platforms to challenge deeply entrenched regressive gender norms and to advocate for women’s empowerment.

Hua Wang, Sneha Gupta, Arvind Singhal, Poonam Muttreja, Sanghamitra Singh, Poorva Sharma, Alice Piterova

J Med Internet Res 2022;24(1):e29969

Participant Engagement in a Transmedia Storytelling Web-Based App Intervention for Mental Health of Latina Women: Qualitative Analysis

Participant Engagement in a Transmedia Storytelling Web-Based App Intervention for Mental Health of Latina Women: Qualitative Analysis

For these reasons, we created an evidence-based, storytelling mental health intervention that could link untreated Latina women to the needed care and resources via a smartphone, tablet, or computer using transmedia.

Patricia D V Soderlund, Adrienne S Martinez Hollingsworth, MarySue V Heilemann

JMIR Ment Health 2021;8(1):e22575

A Transmedia Storytelling Intervention With Interactive Elements to Benefit Latinas’ Mental Health: Feasibility, Acceptability, and Efficacy

A Transmedia Storytelling Intervention With Interactive Elements to Benefit Latinas’ Mental Health: Feasibility, Acceptability, and Efficacy

The options for engagement give transmedia an interactive dynamic controlled by the viewer [38,39]. The dynamic features of transmedia contrast with the more static nature of pamphlets, fotonovelas, or comic books and the more passive nature of film or television.

MarySue V V Heilemann, Patricia D Soderlund, Priscilla Kehoe, Mary-Lynn Brecht

JMIR Ment Health 2017;4(4):e47