e.g. mhealth
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This initiative used a 360° approach, especially the transmedia edutainment social and behavior change communication strategy [55,56], coordinated across multiple media platforms to challenge deeply entrenched regressive gender norms and to advocate for women’s empowerment.
J Med Internet Res 2022;24(1):e29969
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For these reasons, we created an evidence-based, storytelling mental health intervention that could link untreated Latina women to the needed care and resources via a smartphone, tablet, or computer using transmedia.
JMIR Ment Health 2021;8(1):e22575
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The options for engagement give transmedia an interactive dynamic controlled by the viewer [38,39]. The dynamic features of transmedia contrast with the more static nature of pamphlets, fotonovelas, or comic books and the more passive nature of film or television.
JMIR Ment Health 2017;4(4):e47
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