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Large tech companies have 200 people in their sales, research and product development teams, who can find this info out.
The participants were asked to name the top 3 health care system technology procurement barriers experienced by early-stage health care technology entrepreneurs. The overall response to this question was remarkable. Six (60%) participants commented on the length of the sales cycle. The average length of the sale cycle in the group was 13 months.
J Med Internet Res 2023;25:e32962
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