e.g. mhealth
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Therefore, we proposed the following hypotheses:
H4a: Physician attribution mediates the effect of the negative review proportion on consumer choice (proportion +→ physician attribution –→ physician selection intention).
H4b: Reviewer attribution mediates the effect of the negative review proportion on consumer choice (proportion –→ reviewer attribution +→ physician selection intention).
J Med Internet Res 2024;26:e46713
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