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A Typology of Social Media Use by Human Service Nonprofits: Mixed Methods Study
It has long been acknowledged that social media plays a significant role in facilitating stakeholder engagement between nonprofits and community members [1-3]. Human service nonprofits have recognized the potential of social media in securing donations; recruiting volunteers [4-7]; enhancing trust, accountability, and awareness [8]; and fostering partnerships [9].
J Med Internet Res 2024;26:e51698
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The social capital of nonprofits comprises the wealth of resources intricately embedded within these strategic alliances and stakeholder relationships [27]. Xu and Saxton [26] propose that the effective acquisition of social capital, at an elevated level, relies on the scope and quality of stakeholder connections. Their study introduces and demonstrates the significance of 2 primary stakeholder engagement strategies: content-based and connection-based strategies.
J Med Internet Res 2024;26:e50552
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