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Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study

Critical Test of the Beneficial Consequences of Lifting the Ban on Direct-to-Consumer Advertising for Prescription Drugs in Italy: Experimental Exposure and Questionnaire Study

A second aspect is the development of interactive programs and websites (ie, so-called e DTCA and e DTCA 2.0). Online forms of drug advertising can be made fully available via social networks and are globally accessible [8]. Presenting drug information via e DTCA in a fair and balanced way is a challenge and a major problem for public health.

Peter Johannes Schulz, Francesca Crosignani, Serena Petrocchi

J Med Internet Res 2023;25:e40616