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Postpartum Depression and Maternal-Infant Bonding Experiences in Social Media Videos: Qualitative Content Analysis

Postpartum Depression and Maternal-Infant Bonding Experiences in Social Media Videos: Qualitative Content Analysis

A coding rubric was developed in several stages using an inductive and deductive (ie, hybrid) approach [27,28]. Videos were the unit of analysis with visual, audio, and text (both in the video and its description) components. First, deductively, one author (KS) identified an initial set of codes based on existing literature to design a preliminary codebook. Subsequently, over 5 rounds, coders independently watched 45 videos (5‐10 per round) from the eligible videos and then reviewed them as a group.

Kunmi Sobowale, Jamie Sarah Castleman, Sophia Yingruo Zhao

JMIR Infodemiology 2025;5:e59125

Rapport Building in Written Crisis Services: Qualitative Content Analysis

Rapport Building in Written Crisis Services: Qualitative Content Analysis

We used both inductive and deductive processes to develop the codes. The first draft of the coding frame was based on our work with child maltreatment–related conversations within the Crisis Text Line [51-53]. Then, we revised the framework based on the content of the conversations. Our development process followed the adaptation of grounded theory described by Schreier [54]. The lead author and her graduate research assistant reviewed all the conversations.

Laura Schwab-Reese, Caitlyn Short, Larel Jacobs, Michelle Fingerman

J Med Internet Res 2024;26:e42049