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Facebook Users’ Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis

Facebook Users’ Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis

With the “comment” button, users can publish a text or an image message under a given Facebook post [26,27]. The total number of clicks contains more neutral actions on the content, such as selecting a website, viewing the Facebook page profile, or expanding photos to full screen [28]. Facebook users’ interactions can be placed in a theoretical framework of “engagement” [29].

Dávid Pócs, Otília Adamovits, Jezdancher Watti, Róbert Kovács, Oguz Kelemen

J Med Internet Res 2021;23(6):e27853