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Causal Effects of Alcohol-Related Facebook Posts on Drinking Behavior: Longitudinal Experimental Study

Causal Effects of Alcohol-Related Facebook Posts on Drinking Behavior: Longitudinal Experimental Study

Examples of alcohol-related SNS content (henceforth: alcoholposts) are party pictures posted on Facebook in which groups of people are holding alcoholic drinks or Instagram photos in which a close-up of a cocktail is shown [8]. Given the prevalence of alcoholposts, it is paramount to understand the effects of exposure to alcoholposts on their viewers. Some recent studies suggest that alcoholposts are related to increased alcohol consumption.

Hanneke Hendriks, Wouter de Nooy, Winifred A Gebhardt, Bas van den Putte

J Med Internet Res 2021;23(11):e28237