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Tobacco Use, Risk Perceptions, and Characteristics of Adults Who Used a Heated Tobacco Product (IQOS) in the United States: Cross-Sectional Survey Study

Tobacco Use, Risk Perceptions, and Characteristics of Adults Who Used a Heated Tobacco Product (IQOS) in the United States: Cross-Sectional Survey Study

In this study, we recruited AUIs from a consumer database, which covered the majority of individuals who purchased an IQOS device. The IQOS Consumer Database is a database of registered IQOS consumers in the United States. These consumers entered the database by voluntarily registering their devices either at the point of sale or later by themselves. Based on the number of devices registered and sold, we estimated that approximately 70% of IQOS consumers were included in the IQOS Consumer Database.

Hui G Cheng, Brendan Noggle, Andrea R Vansickel, Edward G Largo, Pierpaolo Magnani

JMIR Form Res 2025;9:e57398

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Discussion of Heated Tobacco Products on Twitter Following IQOS’s Modified-Risk Tobacco Product Authorization and US Import Ban: Content Analysis

Discussion of Heated Tobacco Products on Twitter Following IQOS’s Modified-Risk Tobacco Product Authorization and US Import Ban: Content Analysis

In September 2021, the US ITC banned the import of IQOS into the United States, which took effect in November 2021 [9]. As of March 2024, IQOS is still not available in the United States, although PMI recently reached an agreement with BAT to resolve all ongoing patent infringement litigation [10], which will result in resuming sales of IQOS in the United States.

Minji Kim, Julia Vassey, Dongmei Li, Artur Galimov, Eileen Han, Matthew G Kirkpatrick, Cassandra A Stanton, Jenny E Ozga, Sarah Lee, Jennifer B Unger

J Med Internet Res 2024;26:e53938

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Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study

Characterizing Heated Tobacco Products Marketing on Instagram: Observational Study

Produced by Philip Morris International (PMI), I Quit Ordinary Smoking (IQOS) is an HTP with a leading market share [1]. Unlike e-cigarettes that use heated liquid, IQOS uses real tobacco leaves that contain toxins and harmful substances [2]. Globally, there is increasing usage of IQOS. According to PMI’s 2020 third-quarter estimation, the number of total IQOS users increased from 8.8 million to 16.4 million during a 2-year interval [3].

Jiarui Chen, Siyu Xue, Zidian Xie, Dongmei Li

JMIR Form Res 2023;7:e43334

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Household Surveys in the General Population and Web-Based Surveys in IQOS Users Registered at the Philip Morris International IQOS User Database: Protocols on the Use of Tobacco- and Nicotine-Containing Products in Germany, Italy, and the United Kingdom (Greater London), 2018-2020

Household Surveys in the General Population and Web-Based Surveys in IQOS Users Registered at the Philip Morris International IQOS User Database: Protocols on the Use of Tobacco- and Nicotine-Containing Products in Germany, Italy, and the United Kingdom (Greater London), 2018-2020

IQOS use patterns are classified according to the current consumption as either exclusive (no other product than IQOS), dual (IQOS and 1 more product), and poly (IQOS and ≥2 products) use, irrespective of relative consumption levels.

Zheng Sponsiello-Wang, Peter Langer, Luis Prieto, Mariia Dobrynina, Dimitra Skiada, Nathalie Camille, Rolf Weitkunat, Frank Lüdicke

JMIR Res Protoc 2019;8(5):e12061

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