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Although personal accounts were used for posting tweets and administering the survey, the name of the account that executed the low-profile strategy is called ‘Rugby Science’, whereas the name of the account that executed the high-profile strategy was ‘Stephen Mellalieu’–the author’s name. Contextual features such as trustworthiness and expertise, based on the name of the account ‘Rugby Science’ may have influenced retweeting behavior, as this was a Rugby study.
JMIR Res Protoc 2016;5(3):e179
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