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Effectiveness and Cost of Using Facebook Recruitment to Elicit Canadian Women’s Perspectives on Bone Health and Osteoporosis: Cross-Sectional Survey Study

Effectiveness and Cost of Using Facebook Recruitment to Elicit Canadian Women’s Perspectives on Bone Health and Osteoporosis: Cross-Sectional Survey Study

Approximately 80% of Canadians are active Facebook users [6], and in a study describing the use of Facebook to recruit Canadian adults aged 35-74 years for a cross-sectional health survey, researchers were able to recruit a sample of participants with similar demographic characteristics to the general population at a cost per participant of CAD $2.18 (at the time of this study [February 14, 2022], a currency exchange rate of CAD $1=US $0.79 was applicable) [7].

Emma Olive Billington, Charley M Hasselaar, Lorena Kembel, Rebecca C Myagishima, Mubashir A Arain

J Med Internet Res 2023;25:e47970