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This has been seen in the successes of the few social marketing campaigns on HIV and sexually transmitted infection (STI) testing in the region such as the “I Test, Do You?” campaign in Vietnam and the “Test XXX” campaigns in Vietnam, Thailand, the Philippines, and Indonesia [21,22].
There are, however, several limitations in the context of reach and feasibility for such interventions.
J Med Internet Res 2022;24(5):e31401
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