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Animated Randomness, Avatars, Movement, and Personalization in Risk Graphics

Animated Randomness, Avatars, Movement, and Personalization in Risk Graphics

Graphics that included a standard avatar had a generic avatar shape animated to drop into the icon array and disappear, then emerge with a question mark at the conclusion of the animation. The disappearance and re-emergence with a question mark were intended to convey that we do not know which event out of the 100 will apply to a single individual. Within the avatar design factor, we also had 2 other nested factors.

Holly O O Witteman, Andrea Fuhrel-Forbis, Harindra C Wijeysundera, Nicole Exe, Mark Dickson, Lisa Holtzman, Valerie C Kahn, Brian J Zikmund-Fisher

J Med Internet Res 2014;16(3):e80

Animated Graphics for Comparing Two Risks: A Cautionary Tale

Animated Graphics for Comparing Two Risks: A Cautionary Tale

Participant demographic characteristics (n = 4198)a. a Reports results only for those respondents who completed each question or measure. b Respondents could mark more than one race. Table 3 reports the percentage of participants who correctly chose the dominant treatment option (ie, the therapy with the lower risk of mouth and throat problems), stratified by numeracy level.

Brian J Zikmund-Fisher, Holly O Witteman, Andrea Fuhrel-Forbis, Nicole L Exe, Valerie C Kahn, Mark Dickson

J Med Internet Res 2012;14(4):e106

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire

Cool but Counterproductive: Interactive, Web-Based Risk Communications Can Backfire

Participanta demographic characteristics a Reports results only for those respondents who completed each question or measure. b Respondents could mark more than 1 race. Survey completion times rates, by graphic type a Among respondents who did not discontinue at the risk graphic pages.

Brian J Zikmund-Fisher, Mark Dickson, Holly O Witteman

J Med Internet Res 2011;13(3):e60