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Given the impending return of IQOS to the US market, which may again be used as a global public relations opportunity by PMI, a closer look at how these policy events were received on social media is required to better inform US and global tobacco control policy.
J Med Internet Res 2024;26:e53938
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Systematic reviews of recruitment methods for health studies [1-4] have highlighted online recruitment as a way to address many central enrollment challenges. Advantages of online recruitment include the ability to rapidly and cost-effectively reach a broad population, including those typically defined as hard to reach [5,6]. However, low retention (ie, loss to follow-up [7]) is of particular concern in fully automated, online trials where follow-up rates are often lower than in-person trials [8-10].
J Med Internet Res 2015;17(7):e179
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