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Discussion of Heated Tobacco Products on Twitter Following IQOS’s Modified-Risk Tobacco Product Authorization and US Import Ban: Content Analysis

Discussion of Heated Tobacco Products on Twitter Following IQOS’s Modified-Risk Tobacco Product Authorization and US Import Ban: Content Analysis

Given the impending return of IQOS to the US market, which may again be used as a global public relations opportunity by PMI, a closer look at how these policy events were received on social media is required to better inform US and global tobacco control policy.

Minji Kim, Julia Vassey, Dongmei Li, Artur Galimov, Eileen Han, Matthew G Kirkpatrick, Cassandra A Stanton, Jenny E Ozga, Sarah Lee, Jennifer B Unger

J Med Internet Res 2024;26:e53938

Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

Impact of Baseline Assessment Modality on Enrollment and Retention in a Facebook Smoking Cessation Study

Systematic reviews of recruitment methods for health studies [1-4] have highlighted online recruitment as a way to address many central enrollment challenges. Advantages of online recruitment include the ability to rapidly and cost-effectively reach a broad population, including those typically defined as hard to reach [5,6]. However, low retention (ie, loss to follow-up [7]) is of particular concern in fully automated, online trials where follow-up rates are often lower than in-person trials [8-10].

Andrea C C Villanti, Megan A Jacobs, Grace Zawistowski, Jody Brookover, Cassandra A Stanton, Amanda L Graham

J Med Internet Res 2015;17(7):e179