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Using Social Media to Recruit a Diverse Sample of Participants for a Mobile Health (mHealth) Intervention to Increase Physical Activity: Exploratory Study

Using Social Media to Recruit a Diverse Sample of Participants for a Mobile Health (mHealth) Intervention to Increase Physical Activity: Exploratory Study

The literature contains fewer reports regarding Craigslist ad design, possibly due to the platform’s less restricted options for content display, which resemble newspaper advertisements with a headline, body text, a map view, and optional picture(s). Given the state of the evidence, it is clear that understanding the best methods for effective recruitment of hard-to-reach populations in m Health studies is paramount to advancing digital health science.

Laura Pathak, Rosa Hernandez-Ramos, Karina Rosales, Jose Miramontes-Gomez, Faviola Garcia, Vivian Yip, Suchitra Sudarshan, Anupama Gunshekar Cemballi, Courtney Lyles, Adrian Aguilera

JMIR Mhealth Uhealth 2025;13:e56329