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Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment

Effects of a Social Media Intervention on Vaping Intentions: Randomized Dose-Response Experiment

A recent systematic review of digital behavior change interventions by Ichimiya et al [18] identified 298 relevant articles; 19 of those were for nicotine and tobacco interventions. Digital media intervention research is currently a small, growing, and highly important field, given the shift in nicotine behavior change campaigns from traditional mass media such as television to digital platforms [19].

William Douglas Evans, Jeffrey Bingenheimer, Jennifer Cantrell, Jennifer Kreslake, Shreya Tulsiani, Megumi Ichimiya, Alexander P D'Esterre, Raquel Gerard, Madeline Martin, Elizabeth C Hair

J Med Internet Res 2024;26:e50741