This paper is in the following e-collection/theme issue:

Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1570) Mass Media/Social Media Communication and Campaigns (448)

Published on in Vol 20, No 6 (2018): June

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/10227, first published .
What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

What People “Like”: Analysis of Social Media Strategies Used by Food Industry Brands, Lifestyle Brands, and Health Promotion Organizations on Facebook and Instagram

Authors of this article:

Karen Michelle Klassen1 Author Orcid Image ;   Emily S Borleis1 Author Orcid Image ;   Linda Brennan2 Author Orcid Image ;   Mike Reid2 Author Orcid Image ;   Tracy A McCaffrey1 Author Orcid Image ;   Megan SC Lim3 Author Orcid Image
Article Authors Cited by (102) Tweetations (16) Metrics

Karen Michelle Klassen   1 , RD, PhD ;   Emily S Borleis   1 , BSc ;   Linda Brennan   2 , PhD ;   Mike Reid   2 , PhD ;   Tracy A McCaffrey   1 , PhD ;   Megan SC Lim   3 , PhD

1 Monash University, Notting Hill, Australia

2 RMIT University, Melbourne, Australia

3 Burnet Institute, Melbourne, Australia

Corresponding Author: