Published on in Vol 19, No 12 (2017): December

Consumer Adoption of Future MyData-Based Preventive eHealth Services: An Acceptance Model and Survey Study

Consumer Adoption of Future MyData-Based Preventive eHealth Services: An Acceptance Model and Survey Study

Consumer Adoption of Future MyData-Based Preventive eHealth Services: An Acceptance Model and Survey Study

Timo Koivumäki   1, 2 , PhD ;   Saara Pekkarinen   3 , PhD ;   Minna Lappi   3 , MSc ;   Jere Väisänen   3 , MSc ;   Jouni Juntunen   3 , PhD ;   Minna Pikkarainen   1, 2, 4 , PhD

1 Martti Ahtisaari Institute, Oulu Business School, University of Oulu, Oulu, Finland

2 VTT Technical Research Centre of Finland, Oulu, Finland

3 Department of Marketing, Oulu Business School, University of Oulu, Oulu, Finland

4 Research Unit of Medical Imaging, Physics and Technology, Faculty of Medicine, University of Oulu, Oulu, Finland

Corresponding Author: