Published on in Vol 16, No 4 (2014): April

The Impact of Search Engine Selection and Sorting Criteria on Vaccination Beliefs and Attitudes: Two Experiments Manipulating Google Output

The Impact of Search Engine Selection and Sorting Criteria on Vaccination Beliefs and Attitudes: Two Experiments Manipulating Google Output

The Impact of Search Engine Selection and Sorting Criteria on Vaccination Beliefs and Attitudes: Two Experiments Manipulating Google Output

Ahmed Allam   1 , MSc ;   Peter Johannes Schulz   1 , PhD ;   Kent Nakamoto   2 , PhD

1 Institute of Communication and Health, Faculty of Communication Sciences, University of Lugano (Università della Svizzera italiana), Lugano, Switzerland

2 Marketing Department, Pamplin College of Business, Virginia Tech, Blacksburg, VA, United States

Corresponding Author:

  • Ahmed Allam, MSc
  • Institute of Communication and Health
  • Faculty of Communication Sciences
  • University of Lugano (Università della Svizzera italiana)
  • Blue Building, 1st floor
  • 13 G. Buffi street
  • Lugano, 6900
  • Switzerland
  • Phone: 41 58 666 4821
  • Fax: 41 58 666 4647
  • Email: ahmed.allam@usi.ch