Analysis of a Parent-Initiated Social Media Campaign for Hirschsprung’s Disease

Kristy Wittmeier   ^{1, 2, 3} , PT, MSc, PhD ;   Cindy Holland   ⁴ , RN, MN, NP ;   Kendall Hobbs-Murison   ^{3, 4, 5} , RN, BN ;   Elizabeth Crawford   ⁶ ;   Chad Beauchamp   ⁷ , MA, Dm(hons) ;   Brodie Milne   ⁷ ;   Melanie Morris   ^{2, 3, 5} , MD, FRCSC ;   Richard Keijzer   ^{2, 3, 5} , MSc, MD, PhD

¹ Centre for Healthcare Innovation, University of Manitoba, Winnipeg Regional Health Authority, Winnipeg, MB, Canada

² Department of Pediatrics and Child Health, University of Manitoba, Winnipeg, MB, Canada

³ Manitoba Institute of Child Health, Winnipeg, MB, Canada

⁴ Child Health Program, Health Sciences Centre, Winnipeg, MB, Canada

⁵ Department of Surgery, University of Manitoba, Winnipeg, MB, Canada

⁶ Swish Productions Ltd, Winnipeg, MB, Canada

⁷ Direct Focus Marketing Communications Inc., Winnipeg, MB, Canada