Published on in Vol 15, No 6 (2013): June

Incidence of Online Health Information Search: A Useful Proxy for Public Health Risk Perception

Incidence of Online Health Information Search: A Useful Proxy for Public Health Risk Perception

Incidence of Online Health Information Search: A Useful Proxy for Public Health Risk Perception

Authors of this article:

Bo Liang1 ;   Debra L Scammon1

Bo Liang   1 , MS, MBA ;   Debra L Scammon   1 , PhD

1 Department of Marketing, David Eccles School of Business, University of Utah, Salt Lake City, UT, United States

Corresponding Author:

  • Bo Liang, MS, MBA
  • Department of Marketing
  • David Eccles School of Business
  • University of Utah
  • 1655 EAST CAMPUS CENTER DRIVE
  • Salt Lake City, UT
  • United States
  • Phone: 1 480-309-3478
  • Fax: 1 801-581-3152
  • Email: bo.liang@utah.edu