Online Advertising to Reach and Recruit Latino Smokers to an Internet Cessation Program: Impact and Costs

Amanda L. Graham   ^{1, 2} , PhD ;   Ye Fang   ¹ , MS ;   Jose L. Moreno   ¹ , MA ;   Shawn L. Streiff   ³ ;   Jorge Villegas   ⁴ , PhD ;   Ricardo F. Muñoz   ⁵ , PhD ;   Kenneth P. Tercyak   ² , PhD ;   Jeanne S. Mandelblatt   ² , PhD ;   Donna M. Vallone   ⁶ , PhD, MPH

¹ Schroeder Institute for Tobacco Research & Policy Studies, American Legacy Foundation, Washington, DC, United States

² Department of Oncology, Georgetown University Medical Center/ Cancer Prevention and Control Program, Lombardi Comprehensive Cancer Center, Washington, DC, United States

³ Marketing Department, American Legacy Foundation, Washington, DC, United States

⁴ Business Administration, University of Illinois at Springfield, Springfield, IL, United States

⁵ Department of Psychiatry, University of California, San Francisco, San Francisco, CA, United States

⁶ Research and Evaluation Department, American Legacy Foundation, Washington, DC, United States