Published on 14.2.2011 in Vol 13, No 1 (2011): Jan-Mar

Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors

Online Interventions for Social Marketing Health Behavior Change Campaigns: A Meta-Analysis of Psychological Architectures and Adherence Factors

Brian Cugelman¹

; Mike Thelwall¹ ; Phil Dawes¹

Article Authors Cited by (217) Tweetations (29) Metrics

Brian Cugelman ^{1
†} , PhD ; Mike Thelwall ^{1
†} , Professor ; Phil Dawes ^{1
†} , Professor

¹ University of Wolverhampton, Statistical Cybermetrics Research Group, Wolverhampton Business School, Wolverhampton, United Kingdom

Corresponding Author:

Brian Cugelman, PhD
University of Wolverhampton
Statistical Cybermetrics Research Group
Wolverhampton Business School
Wulfruna Street
Wolverhampton, WV1 1LY
United Kingdom
Phone: 44 1902 321402
Fax: 44 1902 321478
Email: brian@alterspark.com