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Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis

Images of Little Cigars and Cigarillos on Instagram Identified by the Hashtag #swisher: Thematic Analysis

Swisher is the most popular brand of cigars in the United States, controlling over 75% of the market share [18]. In this study, we characterized Swisher little cigar- and cigarillo-related posts on Instagram to inform the design of tobacco education campaigns and the development of future tobacco control efforts, and to further demonstrate the utility in using big social media data in understanding health behaviors. We collected all data through Instagram’s application programming interface (API).

Jon-Patrick Allem, Patricia Escobedo, Kar-Hai Chu, Tess Boley Cruz, Jennifer B Unger

J Med Internet Res 2017;19(7):e255

Characterizing Swisher Little Cigar–Related Posts on Twitter in 2018: Text Analysis

Characterizing Swisher Little Cigar–Related Posts on Twitter in 2018: Text Analysis

In this study, we collected data from Twitter to describe Swisher-related conversations in 2018. Our goal was to describe the public’s recent experiences with Swisher, including gaining an understanding of the context in which little cigars are used.

Jon-Patrick Allem, Sree Priyanka Uppu, Tess Boley Cruz, Jennifer B Unger

J Med Internet Res 2019;21(7):e14398

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