TY  - JOUR
AU  - Willis, Erin
AU  - Delbaere, Marjorie
PY  - 2022
DA  - 2022/3/1
TI  - Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
JO  - J Med Internet Res
SP  - e29422
VL  - 24
IS  - 3
KW  - social media
KW  - influencers
KW  - health
KW  - pharmaceutical marketing
KW  - direct-to-consumer advertising
KW  - relationship marketing
KW  - marketing
KW  - advertising
KW  - pharmaceuticals
KW  - ethics
SN  - 1438-8871
UR  - https://www.jmir.org/2022/3/e29422
UR  - https://doi.org/10.2196/29422
UR  - http://www.ncbi.nlm.nih.gov/pubmed/35230241
DO  - 10.2196/29422
ID  - info:doi/10.2196/29422
ER  -