TY  - JOUR
AU  - Sadah, Shouq A
AU  - Shahbazi, Moloud
AU  - Wiley, Matthew T
AU  - Hristidis, Vagelis
PY  - 2015
DA  - 2015/08/06
TI  - A Study of the Demographics of Web-Based Health-Related Social Media Users
JO  - J Med Internet Res
SP  - e194
VL  - 17
IS  - 8
KW  - online social media
KW  - demographics
KW  - health forums
KW  - health care disparity
KW  - drug reviews
AB  - Background: The rapid spread of Web-based social media in recent years has impacted how patients share health-related information. However, little work has studied the demographics of these users. Objective: Our aim was to study the demographics of users who participate in health-related Web-based social outlets to identify possible links to health care disparities. Methods: We analyze and compare three different types of health-related social outlets: (1) general Web-based social networks, Twitter and Google+, (2) drug review websites, and (3) health Web forums. We focus on the following demographic attributes: age, gender, ethnicity, location, and writing level. We build and evaluate domain-specific classifiers to infer missing data where possible. The estimated demographic statistics are compared against various baselines, such as Internet and social networks usage of the population. Results: We found that (1) drug review websites and health Web forums are dominated by female users, (2) the participants of health-related social outlets are generally older with the exception of the 65+ years bracket, (3) blacks are underrepresented in health-related social networks, (4) users in areas with better access to health care participate more in Web-based health-related social outlets, and (5) the writing level of users in health-related social outlets is significantly lower than the reading level of the population. Conclusions: We identified interesting and actionable disparities in the participation of various demographic groups to various types of health-related social outlets. These disparities are significantly distinct from the disparities in Internet usage or general social outlets participation. 
SN  - 1438-8871
UR  - http://www.jmir.org/2015/8/e194/
UR  - https://doi.org/10.2196/jmir.4308
UR  - http://www.ncbi.nlm.nih.gov/pubmed/26250986
DO  - 10.2196/jmir.4308
ID  - info:doi/10.2196/jmir.4308
ER  -