TY  - JOUR
AU  - Hanson, Carl L
AU  - West, Josh
AU  - Thackeray, Rosemary
AU  - Barnes, Michael D
AU  - Downey, Jordan
PY  - 2014
DA  - 2014/11/26
TI  - Understanding and Predicting Social Media Use Among Community Health Center Patients: A Cross-Sectional Survey
JO  - J Med Internet Res
SP  - e270
VL  - 16
IS  - 11
KW  - social media
KW  - community health centers
KW  - medically underserved area
AB  - Background: The use of social media by health care organizations is growing and provides Web-based tools to connect patients, caregivers, and providers. Objective: The aim was to determine the use and factors predicting the use of social media for health care–related purposes among medically underserved primary care patients. Methods: A cross-sectional survey was administered to 444 patients of a federally qualified community health center. Results: Community health center patients preferred that their providers use email, cell phones for texting, and Facebook and cell phone apps for sharing health information. Significantly more Hispanic than white patients believed their providers should use Facebook (P=.001), YouTube (P=.01), and Twitter (P=.04) for sharing health information. Use and intentions to use social media for health-related purposes were significantly higher for those patients with higher subjective norm scores. Conclusions: Understanding use and factors predicting use can increase adoption and utilization of social media for health care–related purposes among underserved patients in community health centers. 
SN  - 1438-8871
UR  - http://www.jmir.org/2014/11/e270/
UR  - https://doi.org/10.2196/jmir.3373
UR  - http://www.ncbi.nlm.nih.gov/pubmed/25427823
DO  - 10.2196/jmir.3373
ID  - info:doi/10.2196/jmir.3373
ER  -