%0 Journal Article
%@ 1438-8871
%I JMIR Publications
%V 24
%N 11
%P e41463
%T Omnichannel Communication to Boost Patient Engagement and Behavioral Change With Digital Health Interventions
%A Blasiak,Agata
%A Sapanel,Yoann
%A Leitman,Dana
%A Ng,Wei Ying
%A De Nicola,Raffaele
%A Lee,V Vien
%A Todorov,Atanas
%A Ho,Dean
%+ The Institute for Digital Medicine, Yong Loo Lin School of Medicine, National University of Singapore, 28 Medical Drive, #05-COR Centre for Life Sciences, Singapore, 117456, Singapore, 65 6601 7766, agata.blasiak@nus.edu.sg
%K digital health intervention
%K omnichannel engagement
%K behavioral change
%K communication channels
%K personalized engagement
%K health care
%K patient care
%K health care outcome
%K patient engagement
%K digital twin
%K DHI
%K digital health
%K eHealth
%K framework
%K development
%D 2022
%7 16.11.2022
%9 Viewpoint
%J J Med Internet Res
%G English
%X Digital health interventions are being increasingly incorporated into health care workflows to improve the efficiency of patient care. In turn, sustained patient engagement with digital health interventions can maximize their benefits toward health care outcomes. In this viewpoint, we outline a dynamic patient engagement by using various communication channels and the potential use of omnichannel engagement to integrate these channels. We conceptualize a novel patient care journey where multiple web-based and offline communication channels are integrated through a “digital twin.” The principles of implementing omnichannel engagement for digital health interventions and digital twins are also broadly covered. Omnichannel engagement in digital health interventions implies a flexibility for personalization, which can enhance and sustain patient engagement with digital health interventions, and ultimately, patient quality of care and outcomes. We believe that the novel concept of omnichannel engagement in health care can be greatly beneficial to patients and the system once it is successfully realized to its full potential.
%M 36383427
%R 10.2196/41463
%U https://www.jmir.org/2022/11/e41463
%U https://doi.org/10.2196/41463
%U http://www.ncbi.nlm.nih.gov/pubmed/36383427