%0 Journal Article %@ 1438-8871 %I JMIR Publications %V 21 %N 11 %P e16359 %T Digital Health Consumers on the Road to the Future %A Kukafka,Rita %+ Department of Biomedical Informatics, Columbia University, 622 West 168th Street, PH-20, New York, NY, 10032, United States, 1 2123059193, rk326@cumc.columbia.edu %K digital health %K health consumers %K artificial intelligence %K internet of things %D 2019 %7 21.11.2019 %9 Viewpoint %J J Med Internet Res %G English %X Digital health is uniquely positioned to transform health care. This viewpoint explores the enormous benefits for health consumers when digital-first health care is embraced. Also, it explores what risks exist if surveillance capitalism takes over health care. Further, some solutions to prepare digital health citizens for the road ahead are also discussed. %M 31750835 %R 10.2196/16359 %U https://www.jmir.org/2019/11/e16359 %U https://doi.org/10.2196/16359 %U http://www.ncbi.nlm.nih.gov/pubmed/31750835